Бизнес-план /english/

Название: Бизнес-план на английском языке

Автор: Масуренков Владислав

Домашняя Лаборатория Компьютерных Исследований

ДэЛКИ

E-mail: delki@chat.ru
Примечание: Написан мной и еще парой человек по курсу "Написание бизнес-плана". Правда 80% сделал я.

Rostov State University

Business plan
DelKI
consultation of computer and software


Made by:
Massourenkov Vladislav
Machno Olga
Tovstolutskaia Larisa

1998

Contens:

1. Mission Statement
2. Industry Analys
3. Marketing Plan
4. Expenses
5. Break-Even Analysis
6. Cash Flow Projection
7. Organisation Plan


Привет! На рынке компьютерных услуг сейчас в Ростове существуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами являются Гендальф, Ком, Инф.
Несмотря на то, что эти фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так как нацелены на другую категорию покупателей. Эту ситуацию вы можете увидеть на данном графике. Основными покупателями наших конкурентов являются компании, причем преимущественно те, которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет размещена в общедоступных средствах массовой информации, и рассчитана на большое число потенциальных покупателей.
Преимущество нашего проекта заключается в том, что он требует маленьких вложений, а низкие издержки обеспечат большую доходность.
На оказание одной дополнительной услуги наша фирма будет тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что значительно дешевле, чем она стоит у наших конкурентов. Качество наших услуг будет не только таким же, но и намного выше.
Залогом успеха нашей фирмы является высококвалифицированный персонал, о котором вам расскажет ТЛ.

Hеllo! In the market of computer services now in Rostov exist three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.
Thought these firms provide computer services, they are not our competitors, because aimed at other category of the buyers. This situation you can see on the given diagram. The basic buyers of our competitors are the companies, and in general that, which already has experience of work on the computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that category of the customers we can above all by the low price and high quality. Besides, our advertising will be placed in popular mass media and planed for large number of the potential buyers.
The advantage of our project consists that it requires small investments and the low costs will ensure large profit.
For providing of one additional service our firm will spend only 22 roubles, but we shall sell it for 50 roubles, that is much cheaper, than it costs at our competitors. The quality of our services will be not only same, but also is much higher.
Pledge of our success is in the high qualitative personnel, about which Tovstolutskaia Larisa will tell.


Mission Statement

Our consumers are all firms and organizations, which use computers, everyone, who needs office software and also home computer users. Our partners: Firms, which create the software for at home and office, distributors of the firms-manufacturers of inventory materials and internet Providers. Service of our firm: recommendation for purchase of computer, protection and rescue computer viruses, teaching to computer's using, selling and installing programs, consultation about the computer's modernisation. The activity of firm will be distributed in Rostov region.
Main idea of our Firm: "We'll make computer easy for you". We'll help people to find themselves in the computer and software world. The basic technology: the individual work with each customer. Image of the company: with the help of advertising we consider to create image of the solid company, working with firms and the private persons.


Industry Analysis

Computer sales grew by 14 % over 1996. The selling of the programs has increased in 1997 by 15.3 %. The receipts of realization of the programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.
About 40-60 % of new firms have appeared in our industry in the last three years. The main three competitors have appeared for the last 2-5 years.
The main competitors are "Informatika", "Computer-engineering" and "Gendalf".
Recently have been introducted internet-services and many new programs.
Our business is better than business of our competitors because: we give our buyer two completely new services, which should result that from us in our customers buying other kinds of services, which our competitors render. For reason of rendering of initial service (advice at a choice of the computer) the buyer not only will trust our firm, but also will depend on it.
The greatest force has our main competitor "Informatika". It for a long time was in the market and has additional advantages by sale of our services, since is also seller of computer engineering. The buyers frequently buy the programs simultaneously with purchase of the computer. The other main competitors have only one advantage, that they have been in the market for a long time and have usual reputation.


Marketing Plan

The characteristic of our basic buyers:
Home computer users. Financial condition above the average. Style of life: employed by work. Education is not technical. An educational level rather high, most likely a university, college or institute degree. Reason of purchasing: purpose to purchase the computer at absence of the information about its required properties or problem with the already bought computer.
Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.
At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers " That, Where, How mach. Computers and Office' technique." and "Server").

Positioning our competitors:

Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.

At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.


Expenses

Fixed Costs:
Rent and utilities: 5000p/month
Salaries: 11000/mo
Printing/Promotion/Advertising: 5000 (1-st six month 10000)
Office Supplies: 270/mo
Legal and License: 5000/year (year = December)
Main computer and software amortisation: 1100/mo

Variable costs
Product costs = labour cost per job + man'license
Specialist's wages: 20/hour
License: 210/man
Each of man can worked: 175hour/mo
Product costs: 22/unit
Selling Prise = 50/hour

Main Investment From Owner = 200000p
Initial Investment at office' equipment = 55000p from main investment

Forms of costs	Number	Cost of number	Total costs
Apartment
Rent	1	5000	5000
Total:			5000
Equipment
Computer table	4	715	2860
Office table	2	1500	3000
Working chair	6	600	3600
Customer chair	8	300	2400
Divan	1	1500	1500
Xerox	1	2300	2300
Cash desk	1	2000	2000
Journal table	1	420	420
Air-conditioner	1	3000	3000
Phone	2	250	500
Bookcase	1	650	650
Safe	1	5000	5000
Lavatory	1	5000	5000
Other software	1	10000	10000
Main computer	1	12000	12000
Working computer	4	6000	24000
Standard software	4	5000	20000
Total:			98230
Personnel
President	1	5000	5000
Vice President	1	3500	3500
Secretary	1	3000	3000
Total:			11500

Fixed costs:		23000		Break-Even:		32000
Sales	VC	FC	TC	Sales/p	Break-Even
0	0	23000	23000	0	32000
150	3300	23000	26300	7500	32000
200	4400	23000	27400	10000	32000
250	5500	23000	28500	12500	32000
300	6600	23000	29600	15000	32000
350	7700	23000	30700	17500	32000
450	9900	23000	32900	22500	32000
550	12100	23000	35100	27500	32000
650	14300	23000	37300	32500	32000
750	16500	23000	39500	37500	32000
850	18700	23000	41700	42500	32000
870	19140	23000	42140	43500	32000

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Comulative	0	150	200	250	300	350	450	550	650	750	850	870
Beginning Cash	200000	102730	132300	111630	92360	74490	47020	27350	21480	18410	18140	20670
Income
Product Sales	0	7500	10000	12500	15000	17500	22500	27500	32500	37500	42500	43500
Equipment	66000	11000	0	0	0	11000	11000	0	0	0	0	0
Expenses
Rent and utilities	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000	5000
Office salaries	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000	11000
Print/Prom/Advertising	10000	10000	10000	10000	10000	10000	5000	5000	5000	5000	5000	5000
Office supplies	270	270	270	270	270	270	270	270	270	270	270	270
License	5000	0	0	0	0	0	0	0	0	0	0	5000
Product costs	0	3300	4400	5500	6600	7700	9900	12100	14300	16500	18700	19140
Total Cash out	31270	29570	30670	31770	32870	33970	31170	33370	35570	37770	39970	45410
Mountly in/out-flow	-97270	-33070	-20670	-19270	-17870	-27470	-19670	-5870	-3070	-270	2530	-1910
End Cash	102730	132300	111630	92360	74490	47020	27350	21480	18410	18140	20670	18760

Organisation Plan

Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.
The organisation structure of our Firm:

The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.
The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.
The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.
The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:
Operating systems and set-up of the computer.
The graphic programs and networks.
Office programs.

The personnel begins to work in firm already with large initial preparation. Further increase of qualification will occur gradually during work.
For increase of quality of work participation of the personnel in the profit is planned.



Финансовый план

DeLKI

(Consultation of computer and software)

Вид затрат	Количество	Стоимость единицы	Общая стоимость
Помещения
Аренда офиса площадью около 100 кв.м.	1	8000	8000
Итого:			8000
Оборудование со сроком амортизации 2.3 года
Столы компьютерные	4	715	2860
Стол офисный	2	1500	3000
Стулья рабочие	6	600	3600
Стулья посетительские	8	300	2400
Диван	1	1500	1500
Ксерокс	1	2300	2300
Кассовый аппарат	1	2000	2000
Журнальный стол	1	420	420
Сплит-система	1	3000	3000
Телефон	2	250	500
Шкаф	1	650	650
Сейф	1	5000	5000
Санузел	1	5000	5000
Итого:			32230
Амортизационные отчисления в месяц:			1167,753623
Оборудование со сроком амортизации 1 год
Компьютеры рабочие	3	8000	24000
Программное обеспечение стандартное	3	5000	15000
Другое программное обеспечение	1	14000	14000
Компьютер главный	1	17000	17000
Итого:			70000
Амортизационные отчисления в месяц:			5833,333333
Персонал
Директор	1	4000	4000
Бухгалтер-консультант	1	3500	3500
Специалисты (4 чел.)	4	3000	12000
Итого:			19500
Прочие издержки
Оплата коммунальных услуг (вода и т.д.)			500
Канцелярские товары (бумага, ручки и т.д.)			3000
Рекламные мероприятия			10000
Итого:			13500
Резервный фонд:			20000
Итого постоянные затраты в месяц:			25501,08696
Итого переменные затраты в месяц (при 4 специалистах):			15000
Итого общие единовременные затраты:			163230