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4. Ukrainian Fashion Week
Autumn 2007 is the 10-year anniversary of the Ukrainian Fashion Week. Creation of the National week of pret-a-porte is an integral part of fashion business of any country. Following the best world standards, Ukrainian Fashion Week is a guarantee of stable social attention towards Ukrainian fashion, increase of trust of Ukrainians towards the label "made in Ukraine".
Second half of the 90ies of previous millennium... Svitlanka entered the 9th form, Andriyko became the freshman of a textile college, in Lvov and Kyiv Olenka and Irinka are getting prepared for the following examination... Ukrainian public world is getting used to pronounce the phrase "week of pret-a-porte". 2007. Svitlana Bevza made a debut with an independent fashion show, Andre Tan backs up his popularity by the TV project, Helen Dats' has added to her victories on international competitions presentation of luxurious collections on the national podium, Iryna Karavay is working on her 9-th collection... Ukrainian public celebrates the 10th anniversary of the Ukrainian fashion.
During these 10 years Ukrainian Fashion Week and the designers became much more than the cultural barometers of society: from participation in an inauguration of the President to creation appearances of Eurovision's winners, from the garments of the heroes of popular TV shows to partnership in the movies of Roman Balayan and Kira Muratova, from the covers of magazines to participation in high-ratings TV projects, from being among the judges (judging) of Miss Europe to foundation of the European Council of Fashion - the influence of the Ukrainian fashion and its heroes on the life of the country can be hardly overestimated.
"Ukrainian week of pret-a-porte is the first among series of such actions, it will be held periodically, twice a year, the main objective of it is the popularization of national fashion and its producers. The Ukrainian Fashion Week is a cultural action of national importance, which, in course of time, can grow into commercial, as it is accepted all over the world. The action is planned as a domestic analogue of annual weeks of "pret-a-porte", which take place in Paris, Milan, London, New York and other capitals of the world. It will stimulate designers to produce new collections not from time to time, but systematic, in accordance with development of new directions and styles" - so sounded the quotation from the press-release of the first Ukrainian Fashion Week, which took place in November, 1997 in the apartment of Kyiv's Karaim's kenasa.
In 10 years the country has a chance to analyze the results of these theses being fulfilled in real life. One can say confidently, that today Ukrainian Fashion Week is the professional action of national importance, which fully meets the standards of the European weeks of fashion.
Let us remind other projects which were born within the framework of Ukrainian Fashion Week. The project founded in March, 2003 "New Names" - shows of the best talented young designers - became a flight bar for many designers already known for today.
The project "Fresh Fashion, founded in October 2006, gave a possibility to young designers, who are already well-known but whose business only starts to develop, to declare about themselves.
Appearance in the official schedule of the Week a separate day of male fashion "Man's fashion day" let thousands of men of the country be involved into fashion process, now their right to be elegant and fashionable is protected by collections of designers.
In March, 2006 Ukrainian Fashion Week gave a start to the project Trade Mark Defile. It introduces defiles of leading trade marks of clothes, presented on the Ukrainian market. In September it took place for the fourth time and was special in the way that, except traditional participants, the second lines of designers (Oksana Karavanska, Anna Babenko, Svitlana Tegin, Helen Oliynik) were presented.
For a festive year the hero of the occasion prepared itself and the country a few presents: in May Ukraine became a co-founder of the European Council of Fashion, in June the annual Holiday Fashion Week was founded, in March of the coming year Artek Fashiоn Day's will be held.
Collections of the Ukrainian designers, each of whom has atelier or studio, become more accessible for users. Those, who love and want to purchase clothes of known Ukrainian brands, can find them both in monobrand and in multibrand shops. In Ukraine there are: 21 shops in Kyiv, 3 shops both in Lvov and in Odessa, 2 - in Kharkov, Donetsk, Dnepropetrovsk and a 1 shop in Kherson. Ukrainian designers' brands can be found also in Russia. There are two shops in each Moscow and Saint Petersburg and one shop each in Saratov and Ekaterinburg.
We are proud of the fact that collections of some participants of Ukrainian Fashion Week are sold in Europe: Liliya Pustovit presents the brand of NB Poustovit in Bologna (Italy), London (Great Britain), Zurich (Switzerland). The first line of "Andre Tan" is sold in Paris (France) and Berlin (Germany). In the Italian city Al'ba collection of Golets the first line is presented, in Monaco - collection of Diana Dorozhkina, and in Amsterdam (Netherlands) - of Ilona Kuts.
Another quotation from the Manifest of Ukrainian pret-a-porte in 1997 said: "The action is held with a wide informative support of mass medias: 7 TV channels, 4 radio stations, 6 newspapers, 4 magazines".
In March, 2007 168 mass medias were accredited for the Ukrainian Fashion Week.
Ukrainian Fashion Week is a unique professional fashion event in Ukraine which fully meets the global standards of prêt-a-porter fashion weeks. Ukrainian Fashion Week is held each season featuring collections by the best Ukrainian and foreign designers as well as trade marks.
The debut for Ukraine prêt-a-porter Fashion Week was held in the autumn of 1997 and was the first event of its kind in Eastern Europe. In March 2008 Ukrainian Fashion Week provided its catwalk to designers form Ukraine and abroad for the 22nd time.
Apart from mainstream shows by renowned fashion names Ukrainian Fashion Week also features its subprojects New Names and Fresh Fashion. These projects have been launched to seek out and promote gifted youth.
Over the years they have provided a constant influx of fresh blood into Ukrainian fashion and have reinforced Ukrainian Fashion Week’s reputation as a breeding ground for young talent.
Ukrainian Fashion Week is both a show and a community. Our guests include opinion leaders in nearly every area of social life: show business, art, design, business and politics. In recent years Ukrainian Fashion Week has been frequented by the Very cream of political beau-monde of the country.
Ukraine’s first lady as well as other prominent persons of Ukraine is among the guests of the Fashion Week. All in all around 35 000 guests visit the Week during its seven days’ show program.
Ukrainian Fashion Week has always displayed great concern about social problems facing Ukraine. Fashion Aid project combined the efforts of Ukrainian designers and a Charity fund in a joined campaign aimed at fundraising and promoting tolerance towards HIV-infected people.
Ukrainian designers created outfits especially for the project, and then those outfits were sold during the charity auction. Raised funds are directed to equip the hospitals and financial support by deposit accounts for the sick children.
Ukrainian Fashion Week is extensively covered by Ukrainian periodicals (from daily newspapers to glamour magazines) and the international press. The total number of mass media accredited for Ukrainian Fashion Week amounts to more than 200.
The UFW is usually taking place in huge exhibition centers in Kyiv. Last two seasons and next two are held in Acco International. It is an extraordinary hall in the picturesque Pushkin’s Park in the center of the city.
5. 27th UFW: a spicy treat for European fashionistas
During October 14-19, 2010, 27th Ukrainian Fashion Week took place in Kyiv. The show, gathering hordes of Ukrainian and foreign fashion experts and visited by almost 30,000 guests, featured the presentation of 44 pret-a-porter collections, including those of Victoria Gres, Nota Bene & Karavay, Andre Tan, Zalevskiy, Zinaida Likhacheva, and others.
Among the special guests of this year's show were the President of the National Chamber of Italian Fashion Mario Bozelli, the founder of the company Global Fashion Management Ronald Denis and the renowned French couturier Stephane Rolland. The show was broadcasted on the World Fashion Channel.
The Ukrainian Fashion Week (UFW) is a unique professional fashion event in Ukraine the format of which fully meets the global standards of pret-a- porter fashion weeks. The event debuted in the autumn of 1997 and was the first of its kind in Eastern Europe.
The latest trends in the world of fashion were showcased this year by 44 designer brands. By tradition, the program of the Ukrainian Fashion Week 2010 was saturated by events taking place on and off the catwalk. The goal of most of these projects has been to boost the development and growth of the national fashion business.
Mr. Mario Boselli, the President of National Chamber of Fashion of Italy and the special guests at UFW, was impressed by Ukrainian designers and by the organization of the event and expressed desire to work with them in future.
The youth fashion was presented at UFW as part of a special project New Spirit, which presented to the lovers of all things new and fashionable eight collections of young up-and-coming designers.
Mr Ronald Dennis, one of the most authoritative names in the world of global fashion-industry and a business trainer of world repute, has conducted a two-day work-shop.
The week-long show was closed in style by Le Grand Fashion Show from the famous French designer Stephane Rolland. Le Grand Fashion Show, which took place on October 22, featured breath-taking runway presentation of the designer's haute couture collection, which last summer triumphed on the Week of Haute Couture in Paris. The world-famous model Karolina Kurkova was invited specially for the extravagant closing runway show.
Conclusion
Unfortunately, our state does not actively take part in process of financing the fashion industry. There are a lot of talented people in Ukraine and the country could earn a lot on these talents. But unfortunately, it while is completely not interesting to our state.
Therefore now, designers search an exit abroad, exposing their collections in multibrand boutiques of European capitals, representing the collections in leading fashionable magazines, participating in various shares and show.
Nevertheless, the Ukrainian pret-a-porter week “fashion Seasons” takes place in Kiev twice a year since 1997, based by RIA "Janko", magazine "Eve" and Fashion house "Sergey Byzov". Last year the Ukrainian Week of Fashion acquired more accurate and refined style; each season there are new names which set higher standards in the organization and carrying out of this festival. Professional level of photo models grows year after year, they quite often occupy prize-winning places at world festivals.
The Ukrainian fashion houses on a bright background of world "skyscrapers" only rise on spotlights podiums. However, they are already potentially strong national elements. Even the most courageous don't risk making forecasts concerning the future of domestic brands. The Ukrainian market of design clothes is a field for experiments: there are factors which advance the development, and others – don't give in to any laws. One thing is possible to tell precisely, the talent of the maestro – the fashion history testifies to it – doesn't remain without attention. If, of course, there will be those who understand it...
LIST OF REFERENCES:
1. http://wumag.kiev.ua
2. http://www.fibre2fashion.com/news/fashion-news/newsdetails.aspx
3. http://www.fibre2fashion.com/news/fashion-news/ukraine/newsdetails.aspx
4. http://www.usaid.gov/stories/ukraine/ss_uk_fashion.html
5. http://www.fashionweek.com.ua/eng/pages/our_mission.html
6. http://www.pbs.org/newshour/infocus/fashion/whatisfashion.html
7. Molloy J. Dress for success / J. Molloy. - N. Y., 1975.
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