14. Reasoning of Peggy Miller
«In symbolic anthropology interest to дискурсу arose up as an attempt to get around more dynamic conceptions of culture. Brigs marks on this occasion «walking away from the analysis of culture as monolithic and static education and passing to the analysis of ways of influence of the cultural systems on the events of individual life». Like motion is caused partly by theoretical developments of contiguous disciplines, busy a study conservative practices of everyday life (Burd’e, Hoffman, Garfinkel, Vigotskiy). The trend marked in addition is related to the discussions concerning cultural interpretation. Those, who studies interpretations on co-operations of ethnographer and informant, have neither a culture nor context as given. Culture of dialogical and a context are set by discourse. Therefore conception of Girc, where a culture is text, and interpretation is description, suffices: she underestimates the direct context of co-operation: that is exactly said, how it is said and to whom. The current situation of culture" is lost.
15. Reasoning of Alexandra Jeffry
Modern achievements in cultural researches meet in their accent on the autonomy of culture from a social structure. The value of ideology or system of dogma cans not must be read from a social conduct; he must be studied as pattern in itself. Going near a culture differ in one from other description that exactly means such autonomy. Some consider, that knowledge of this independently organized cultural system suffices for understanding of reasons and value of social conduct, other, that this system must be understood as created according to sample processes which already exist in the most social system. Concrete processes for fastening of culture, social structure and action also differ undoubtedly, ranged from a religious ritual, socialization and education to the dramaturgic innovation and forming of class-consciousness. Finally, there is extraordinary disagreement regarding that topically is into the most cultural system. Is there a culture by the complex of logically associate symbols or she estimates that asserts the desired social internals? Is there she by the emotionally loaded symbols, touching sacred or sold? Each of these arguments possesses one element of truth. We cannot understand a culture without attitude toward a subjective value, and we cannot understand her without attitude toward social structural limitations. We cannot interpret a social conduct without realization that he follows кодам which it does not invent; in the same time, human ingenuity creates changing surroundings for every cultural coda. The inherited metaphysical ideas form a difficult spider web for modern social structures; however, powerful groups often succeed in transforming of cultural structures in legal facilities. Distinctions between goings near a culture must be respected, because a culture and society are difficult things. A culture cannot be studied into the scopes of separate school or even into more wide borders of separate discipline. Anthropology, history, political science, sociology, philosophy, linguistics, literary analysis - each of them did the distinctive deposit. If each of distinctions, which we examined, specifies on some measuring of reality, then distinctions together will specify on more general prospect which can bind every measuring to other. Discussing these distinctions in eksplicitno theoretical terms and organizing them round the theme of cultural autonomy, this essay made an effort define key terms which any more general prospect" can include.
16. Reasoning of Pier Rabardel
In spite of substantial distinctions between such concepts as артефакт and instrument, most authors, however, distinguish three poles obviously (and sometimes and unobvious), plugged in the situations of the use of instrument: subject (user, operator, worker, acting person); instrument (instrument, machine, system, domestic utensil, product); object on which through an instrument an action (matter, reality, object of activity or labor, other subject) is directed. Артефакт is simultaneously an intermediate and mediator between a subject and object.. Intermediate position of instrument does him in actual fact by the neurohumor of relations between a subject and object. An instrument makes an intermediate universe main description of which consists in her double adapted - in relation to a subject and object. Adaptation is understood both in sense of material properties and in cognitive or semiotics sense, depending on the type of activity in which an instrument is included or for including, which he is intended in. Two main orientations of mediated differentiate: mediated in direction from an object to the subject, which we characterize as epistemic mediated, where an instrument is a mean, allowing to carry out cognition of object; in direction from a subject to the object - pragmatic mediated, at which an instrument is a transforming mean (including control and adjusting in wide sense), directed to the object. But as soon as it mediated is written into the real activity, him epistemic and pragmatic dimensions constantly intersect within the framework of this activity. Thus, an instrument is not only an intermediate universe but also mean of action and, more widely, to activity. Herein there is his second substantial description. Essence of these actions, naturally, is very various: transformation of material object through a hand instrument: material instrument; cognitive decision-making, for example, in the situation of management a dynamic environment: cognitive instrument; management own activity: psychological instrument; semiotics co-operating with a semiotics object or with other subject: semiotics instrument. Within the framework of action an instrument makes operant. He is operative in that sense, that undertakes implementation of part of task: he carries out work. Nature of this work and what she touches, obviously, related to the objects of activity, in this connection, very various. An instrument is the mean of concrete single action, but his value has much more general character; he wider than singleness of nowadays and is meaningful for the whole class of actions and situations. Thus, an instrument is simultaneously in regard to adaptation to the operating situation and in regard to independence from her. Through such maintenance an instrument becomes the mean of capitalization of the accumulated experience (some authors talk even about crystallization). In this sense any instrument is knowledge. It is knowledge which is entered in a development process and which is accumulated in the great number of situations and at the different variants of the use of instrument such. From this point of view, the last can be examined as one of forms of the external fixing of specific experience. This knowledge, which a subject can appropriate in adequate activity which must be unfolded by the adapted character and which can, certainly, carried out by means of other subjects (one of forms of mediated on Vigotskiy and Leontewu). It also is own knowledge of subject, characterizing forms and methods of relations of subject to the object, expressing them and, the same, being a source of possible supervisions for a psychologist. It is knowledge, accumulated simultaneously in the process of transformation of material device, making artifacts, and in the use related to him, in the methods of application. Thus, instrument as well as sign, presenting for some authors not that another, as special case of instrument, it is ambivalent, complex integrity, simultaneously артефактом and method the uses which fundamentally not разделимы.
... . For example, in Lover Come Back, Doris Day and Rock Hudson both work in advertising. However, she works while he plays. In What Women Want, Mel Gibson gets all the credit for Helen Hunt's ideas. Advertising and Popular Culture: The Super Bowl Each January advertising moves onto center stage in American popular culture. The occasion is the Super Bowl—itself one of the country's most watched TV ...
... using rude methods of cultural imperialism can be hardly have an affect, countries at which the cultural imperialism can be aimed have too probable chance of maneuver. Cultural diplomacy and cultural imperialism as a part of ideological war became a strategic weapon using a subtle instruments of influence. Perhaps Chechen War became one of the failures of cultural imperialism. Here should be ...
... of the IP, the authors plan a special stage of approbation and expansion of the information about the basic conception by means of its publication as a separate edition (in Ukrainian, Russian, and English), as articles in the domestic sociological journal of the Institute of Sociology of the NAS of Ukraine and others, in Russian and Polish social-political journals, and on the special site ( ...
... in 1975 together with Paul Alien, his partner in computer language development. While attending Harvard in 1975, Gates together with Alien developed a version of the BASIC computer programming language for the first personal computer. In the early 1980s. Gates led Microsoft's evolution from the developer of computer programming languages to a large computer software company. This transition ...
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