The share of the ''Irkutskiy'' market will decrease, as there will appear some competitors

1.    The share of the ''Irkutskiy'' market will decrease, as there will appear some competitors.

2003	2004	2005
45%	43%	41%

The amount of purchases a day in average in the "Irkutskiy" market:

in items

2003	2004	2005
193	219	242

2.    The share of the the ''Fortuna'' martet will decrease as there will appear some competitors.

2004	2005
12%	10%

The amount of purchases a day in average in the "Fortuna" market:

in items

2004	2005
61	59

3.    The share of the ''Complex'' market will stay constant.

2005

19%

The amount of purchases a day in average in the "Complex" market:

in items

2005

112

The assumed amount of potential clients that will use my database:

Share:

1 year	2 year	3 year
50%	70%	85%

The amount of potential clients a day

2003	2004	2005
29	59	105

The amount of potential clients a year:

2003	2004	2005
10650	21488	38481

The projected sales price

2003	2004	2005
$0,80	$0,84	$0,88

Advertisement expenses

	2003	2004	2005
Printed materials	$347	$303	$265
News papers	$312	$328	$344
Total:	$659	$631	$609

Labor Expenses

Labor expenses are based on assumption that every year I will open one additional consulting center. So, there should be one additional consultant each year.

A month:

	2003	2004	2005
Salary	$200	$210	$221

A year:

	2003	2004	2005
Salary	$2 400	$5 040	$15 876

Rent Expense Estimation

Rent, a year

	2003	2004	2005
``Irkutskiy`` market	$1 600,00	$1 680,00	$1 764,00
``Fortuma`` market		$1 800,00	$1 890,00
``Complex`` market			$3 200,00
Total	$1 600,00	$3 480,00	$6 854,00

MANAGEMENT PLAN

As I plan to organize small venture, I decided to use simple structure for management.

The responsibility of manager: develop database, programming, accounting, transport, managing finance, human resource, and operational activities.

The responsibility of consultants: serve clients and update database, look after equipment

This structure and distribution of functions are optimal for such businesses as I plan to organize.

HUMAN RESOURCES PLAN

The manager of the firm should be able to use specific program tools. He or She should have manager/economic education and have some experience in working for a consulting firm. The manager should know financing, programming, basics of human resource management, and accounting.

The consultant should have computer skills, know programming and be able to work with the Internet effectively.

As I stated in the financing plan I plan to hire one more consultant each year because I plan to open new consulting center each year.

As my venture is small and does not have much financing I will not plan to pay for all medical insurance expense of employees, but I will provide transportation from home to work and from work to home. I plan to establish friendly environment that will help to organize work more effectively.

The motivation will be based on the salary % and on the opportunity of realization available knowledge.

CONCLUSIONS

This venture will help people to save their time and money. It will help to find what is necessary more quickly.

According to market plan it has good opportunities for development and if the market strategy is right than it might be quite profitable. Next, by using effective management tactics the organization of the work process will be on the highest level. In addition, the use of cash sales will help to held cash balance in good condition. Finally, prepared and qualified personal will be the guaranty of stable development.

As a result of this venture clients find products more quickly, and sellers get new clients, consequently, everybody win. So, this venture has a lot of perspectives.