146 O'Leary St.
Dublin 2
Ireland 27 December 1978
Dear Sirs
DRILITE BATTERIES
Improved methods of production enable us to offer you our range of Drilite batteries at a reduced price for large quantities.
Details of the new prices for your market are enclosed, and you will see that the average price reduction is 5%. As our prices are quoted c.i.f. Dublin, you will agree that they are considerably lower than those of manufacturers of similar batteries, both here in Japan and elsewhere.
The quality of our products remains the same - only the finest chemicals are used. The new prices are for minimum orders of Ј1,000 and are effective as from 1 January. Immediate despatch is guaranteed, and we hold ample s tocks.
We appreciate your past custom, and look forward to supplying you in the new year at the new prices.
Yours faithfully
[12] Circular from a large store informing customers of sale of stocks
at reduced prices Dear Sir or Madam
On 1 June this year we are moving to larger and more modem premises at nos. 50-55 Oxford Street. Our business has grown so considerably in recent years that we can no longer provide our customers with the service we are used to giving them in our present building.
In view of this move we are selling off our entire stock at greatly reduced prices to save us the trouble and expense of packing and removal.
Come and visit us any day next week. The sale will last for 7 days only—less it stocks are cleared sooner. This is an exceptional opportunity for you to obtain real bargains: reductions range from 15% to 30%, while certain surplus lines will be going at up to 50% off list prices.
Don't miss this chance! Our doors open at 9 a.m. on Monday 20 May.
[13] Offer of special trade discount Dear Sirs
In last summer's exceptionally fine weather we were so overloaded with late orders from most of our regular customers that we were unable to keep pace with the demand.
While we understand our customers' tear of overstocking, we are sure they will appreciate our position when we are suddenly flooded with urgent last-minute orders.
To encourage all customers to lay in a good opening stock this year, we are prepared to offer a special trade discount of 4% on all orders over Ј500 net value received before the end of the month.
Help us by helping yourselves!
Yours faithfully
[14] Wholesaler's special offer of woollen blankets Dear Sirs
A few weeks ago we were fortunate enough to have the offer of the entire stock of the Hartley Blanket Company, which has now ceased to manufacture woollen products. We took advantage of this exceptional opportunity, and are now in a position to offer these famous all-wool blankets well below the market price.
This is a 'once-in-a-lifetime' opportunity, and we expect to dear our stock in a few days.
We must ask you, therefore, to give the enclosed special price list your immediate attention and to let us have your order at once.
Orders will be executed in strict rotation and can only be accepted as long as stocks last. Yours faithfully
[15] Specimen of a follow-up letter to a distributor to whom a catalogue was sent in response to his enquiry.
Dear Mr Morton
You wish to modernise your store-rooms with the most up-to-date shelving system yet devised: that is clear because you asked for our catalogue, which was sent to you earlier this month.
The next step lies, of course, with you. You could have a demonstration of the fitting of the lockshelf system in your own store-room, or see the combined units here in our showrooms.
You could test for yourself the wonderful adaptability of our system to all storage problems, by sending us a trial order for one 5 metre section, which comprises three units. Or if you have any special problems, you are welcome to our advice without any obligation.
You may be sure that whichever of our services you decide to use, you will receive our immediate attention. Yours sincerely
UNIT 5
[1] Importer's order for bell-wire
Many thanks for your prompt reply of 20 April to our enquiry for bell-wire. We enclose our official order for 15,000 metres, which we understand you can supply from stock.
As we pointed out In our first enquiry, the quality must be up to the sample we sent you, and the weight and colour of the cotton insulation identical to that of the sample. Our order is placed on these conditions.
[2]Exporter's order for cloth, subject to price reduction. Thank you for your quotation of 75p per metre for cloth no. 110.
Before we place an order with you, we would like to know whether you can quote us a slightly better price for the material. We are thinking in terms of an order for some 2,000 metres, and as the cloth is for export to a highly competitive market, a keen price is essential.
A prompt reply would be greatly appreciated.
[3]Exporter's request for lower price
We have received your quotation of 1 February and the samples of men's suitings we asked tor, and thank you for these.
While we appreciate the good quality of your products, we find the prices of these materials rather high for the market we supply. We have to point out .that very good materials of this type are being exported by European manufacturers at prices from 10% to 15% below yours, so the prices you quote would make it impossible for us to compete on the market in question.
We would like to place our order with you, but must ask you to consider making us a more favourable offer. As our order would be worth around Ј8,000, you may find a concession worthwhile.
[4] Rejection of offer of coffee (Reply to letter no. 8, page 39)
We thank you for your letter of 21 November, in which you offer us Brazilian coffee at 60p per kg.
We are sorry to tell you that we cannot take you up on this, as the price you are asking is above the market level here for the quality in question. The coffee we bought from the same source last year was not of the quality we had expected for the price quoted.
[5] Dealer asks for guaranteed delivery date (Reply to letter no. 5, page 3-7).
L. THOMS & SON
Hardware Merchants
150 Beachview Avenue Bournemouth H77 6DP
30 January 1978
Modern Plastics Ltd.
Melox House
Portsmouth P92 *CC
Dear Sirs. Thank you for your letter of 12 January and for the details of your plastic ware.
We have now seen samples of your product» and are prepared to give them a trial» provided you can guarantee delivery on or before I March. The enclosed order is placed strictly on this condition, and we reserve the right to cancel and to refuse delivery after this dace.
[6] Manufacturer acknowledges order and guarantees delivery
Thank you very much for your order of 2 March for:
5 doz. tea services no. 53.
3 „ dinner services no. 65.
4 gross cups and saucers, export seconds, white.
All these items are in stock, and we can guarantee delivery to your Liverpool warehouse
well before 15 March. As requested, we will advise you ot date of despatch.
We are at your service at all times.
[7] Manufacturer acknowledges order and confirms priority
We were very glad to receive your order for:
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