1. Structure of a business letter
Sender's address
In correspondence that does not have a printed letterhead, the sender's address is written on the top right-hand side of the page.
In the UK, in contrast to the practice in some countries, it is not usual to write the sender's name before the sender's address.
Date
The date is written below the sender's address, sometimes separated from it by a space. In the cases of correspondence with the printed letterhead, it is also usually written on the right-hand side of the page.
The month in the date should not be written in figures as they can be confusing; for example, 11.01.1998 means 11th January 1998 in the UK, but 1st November 1998 in the US. Nor should you abbreviate the month, e.g. Nov. for November, as it simply looks untidy. It takes a moment to write a date in full, but it can take a lot longer to find a mis-filed letter, which was put in the wrong file because the date was confusing.
Many firms leave out the abbreviation 'th' after the date, e.g. 24 October instead of 24th October. Other firms transpose the date and the month, e.g. October 24 instead of 24 October. These are matters of preference, but whichever you choose you should be consistent throughout your correspondence.
Inside's (or receiver's) address
This is written below the sender's address and on the opposite side of the page, i.e. the left-hand one.
Surname known
If you know the surname of the person you are writing to, you write this on the first line of the address, preceded by a courtesy title and either the person's initial(s) or his/her fist given name, e.g. Mr J.E. Smith or Mr John Smith, not Mr Smith. Courtesy titles used in addresses are as follows:
Mr (with or without a full stop; the abbreviated form 'mister' should not be used) is the usual courtesy title for a man.
Mrs (with or without a full stop; no abbreviated form) is used for a married woman.
Miss (not an abbreviation) is used for an unmarried woman.
Ms (with or without a full stop; no abbreviated form) is used for both married and unmarried women. Many women now prefer to be addressed by this title, and it is a useful form of address when you are not sure whether the woman you are writing to is married or not.
Messrs (with or without a full stop; abbreviation for Messieurs, which is never used) is used occasionally for two or more men, e.g. Messrs P. Jones and B.L. Parker) but more commonly forms part of the name of a firm, e.g. Messrs Collier & Clerk & Co.
Special titles, which should be included in addresses are many. They include:
academic or medical titles, e.g. Doctor (Dr.), Professor (Prof.)
military titles, e.g. Captain (Capt.), Major (Maj.), Colonel (col.)
aristocratic title, e.g. Sir (which means that he is a Knight; not be confused with the salutation 'Dear Sir' and always followed by a given name - Sir John Brown, not Sir J. Brown or Sir Brown), Dame, Lord, Baroness, etc.
Esq (with or without a full stop; abbreviation for Esquire) is seldom used now. If used, it can only be instead of 'Mr' and is placed after the name, e.g. Bruce Hill Esq., not Mr Bruce Esq.
2. Title known
If you do not know the name of the person you are writing to, you may know or be able to assume his/her title or position in the company, e.g. the Sales Manager, or the Finance Director, in which case you can use it in the address.
3. Department known
Alternatively you can address your letter to a particular department of the company, e.g. The Sales Department, or The Accounts Department.
4. Company only
Finally, if you know nothing about the company and do not want to make any assumptions about the person or the department your letter should go to, you can simply address it to the company itself, e.g. Soundsonic Ltd., Messrs Collier & Clerke & Co.
Order of inside addresses
After the name of the person and/or company receiving the letter, the order and style of addresses in the UK and in the US, is as follows:
British style | American style |
1. Inside Messrs Black & Sons, 159 Knightsbridge, London SWL 87C The International Trading Company 24 Churchill Avenue Maidstone, Kent ZH8 92B | Address (company) International Trading Company Sabas Building 507 A. Flores Street Manila Philippines The American Magazine 119 Sixth Avenue New York, NY 11011 |
British style | American style |
2. Addressing an individual The Manager The Hongkong and Shanghai Banking Corporation Main Office Kuala Lumpur Malaysia Dear Sir, Dear Sirs, Messrs Mahmound & Son 329 Coast Road Karachi, Pakistan 3. Addressing an individual T. Hardy, Esq., c/o Waltons Ltd., 230 Snow Street, Birmingham, England Dear Tom, Miss Claire Waterson c/o Miller & Sons Pty. Ltd. Box 309 Sydney NSW 2000 Australia | on company business Mr. C.C. Pan Far East Jewelry Co. 68 Queen's Road East Hong Kong Dear Sir: Gentlemen: The Standard Oil Company Midland Building Cleveland, Ohio 44115 on private business Mr. C. Manzi Credito Milano Via Cavour 86 Milan Italy Dear Mr. Manzi, Continental Supply Company 321 Surawongse Bangkok Thailand |
Style and punctuation of addresses
Both the addresses may be 'blocked' (i.e. each line is vertically aligned with the one above) or 'indented', as below:
Bredgade 51,
DK 1269,
Copenhagen K,
DENMARK
There are no rules stating that one style or the other must be used, though blocking, at least in addresses, is more common. In any case you must be consistent, i.e. do not block the sender's address and then indent the inside address.
If punctuation is used, each line of the address is followed by a comma, except the last line. But, the majority of firms now use open punctuation, i.e. without any commas.
'For the attention of'
An alternative to including the recipient's name or position in the address is to use an 'attention of'.
e.g. For the attention of Mr. R. Singh (British English) or
Attention: Mr. E.G. Glass, Jr. (American English)
Salutations
Dear Sir opens a letter written to a man whose name you do not know.
Dear Sirs is used to address a company. Note: in the US - Gentlemen.
Dear Madam is used to address a woman, whether single or married, whose name you do not know.
Dear Sir or Madam is used to address a person you know neither the name nor the sex.
When you do not know the name of the person you are writing to, the salutation takes the form of Dear followed by a courtesy tille and the person's surname. Initials or first names are not generally used in salutations: Dear Mr Smith, not Dear Mr J. Smith. The comma after the salutation is optional.
The body of the letter
This may be indented or blocked. It is as matter of choice. Whichever style you use, you must be consistent and use that style all through the letter.
It is usual to leave a line space between paragraphs in the body of the letter; if the blocked style is used, this is essential.
For the information concerning the linguistic aspect of writing the body of the letter, consult the following chapters of my diploma paper.
Complimentary closes
If the letter begins with Dear Sir , Dear Sirs, Dear Madam, Dear Sir or Madam, it will close with Yours faithfully.
If the letter begins with a personal name - Dear Mr James, Dear Mr. Robinson - it will close with Yours sincerely.
Avoid closing with old-fashioned phrases such as We remain your faithfully, or Respectfully yours, etc.
Note that Americans tend to close even formal letters with Yours truly or Truly yours, which is unusual in the UK in commercial correspondence. But a letter to a friend or acquaintance may end with Yours truly or the casual Best wishes.
The comma after the complimentary close is optional. The position of the complimentary close - on the right, left or in the center of the page - is the matter of choice. It depends on the style of the letter (blocked letters tend to put the close on the left, indented letters tend to put them in the centre) and on the firm's preference.
Signature
Always type your name after your handwritten signature and your position in the firm after you typed signature. This is known as 'the signature block'. Even though you may think your signature is easy to read, letters such as 'a', 'e', 'o', and 'v' can easily be confused.
It is, to some extend, a matter of choice whether you sign with your initial(s), e.g. D. Jenkins, or your given name, e.g. David Jenkins, and whether you include a courtesy title, e.g. Mr., Mrs., Miss, Ms. In your signature block. But if you give neither your given name nor your title, your correspondent will not be able to identify your sex and may give you the wrong title when he/she replies. It is safer therefore, to sign to sign with your given name, and safest of all to include your title.
Including titles in signatures is, in fact, more common among women then among men, partly because many women like to make it clear either that they are married (Mrs.) or unmarried (Miss) or that their martial status is not relevant (Ms.), and partly because there is a tendency to believe that important positions in a company can only be held by men. It would do no harm for men to start including their titles in their signatures.
Per pro
The term 'per pro' (p.p.) is sometimes used in signatures and means 'for and on behalf of'. Secretaries sometimes use p.p. when signing a letter on behalf of their bosses.
When writing on behalf of your company, it is useful to indicate your position in the firm in the signature.
Enclosures
If ther are many enclosures, e.g. leaflets, prospectus, etc., with the letter, these may be mentioned in the body of the letter. But many firms in any case write Enc. or Encl. At the bottom of the letter, and if there are a number of documents, these are listed, e.g.
Enc.
Bill of landing (5copies)
Insurance certificate (1 copy)
Bill of exchange (1 copy)
Some further features of a business letter
'Private and confidential'
This phrase may be written at the head of a letter above salutation, and more importantly on the envelope, in cases where the letter is intended only for ht eyes of the named recipient.
There are many variations of the phrase - 'Confidential', 'Strictly Confidential' - but little difference in meaning between them.
2. Subject title
Some firms open their letters with a subject title (beneath the salutation). This provides a further reference, saves introducing the subject in the first paragraph, immediately draws attention to the topic of the letter, and allows the writer to refer to it throughout the letter.
It is not necessary to begin the subject title with Re: e.g. Re: Application for the post of typist.
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